IT'S ALL ABOUT YOU.
The purpose of advertising is to draw customers to your business. As a full-service advertising agency, Advocate does that and more.
THE AVERAGE CAR BUYER IS CHANGING.
Car buying decisions are being made less and less at the actual dealership. People know what they’re looking for and their Google searches showcase this growing trend. No longer do they decide just on a model; they are searching for a specific vehicle with specific options and most often, a specific price range. By the time a consumer has actually reached the dealership, their decision is basically made. For continued success, the future is finding potential customers during that search.
Additional samples of our work are available upon request.
“Digital” seems to be a frequently used buzz word but what does digital mean, but what does it mean, and how is it beneficial to you as a car dealer? Finding your targeted demographic and introducing them to your vehicles. Advances in technology allow us to do this by determining if they have visited your dealership, whether they have visited your website, or even whether they have searched for a make or model of vehicle that you sell.
Making your job easy, you have the ability to serve ads to potential buyers after they leave your dealership, not only reminding them of the benefits your product has over your competition but also by serving them targeted, specific ads that match their interest. If they’re searching for an SUV, you wouldn’t want to waste money showing them a compact car, right?
Show ads to customers who enter your dealership, targeting them after they leave. Our vast ad network spans major web publishers, apps, as well as social networks like Facebook. This advantage means we can target your customers almost anywhere, reminding them of your services and vehicles.
Automated Inventory Ad Targeting
Using your inventory we can serve ads for cars that you need to sell the most. There’s no need to continue running mini-van ads if you only have a couple left but trucks are moving slowly. All ads are automatically updated and shown to customers based on your actual inventory needs. This solution often consolidates the number of vendors you advertise, covering multiple needs, ultimately making your business run more efficiently.
Targeting your competitor’s location(s) and those who visit these locations serves as a perfect opportunity to tout your brand’s advantages over the competition. These ads run on the same platform as geotargeting, meaning we can serve ads to your customers almost anywhere across the internet.
Handling all of your co-op needs to ensure that your ads meet the required criteria, and proper documentation is submitted in a timely manner for quickest reimbursement. With co-op guidelines and requirements changing often, we ensure you’ll always meet their strict requirements across all mediums of eligible advertising.
PRINT & TRADITIONAL
While digital seems to be the current focus, it is important not to underestimate the power of traditional advertising and marketing. Your customers are still seeing outdoor billboards, watching television, reading the newspaper, and listening to the radio. It’s important to have a comprehensive marketing strategy that includes all of these mediums, allowing potential customers to read or hear about you, then driving them to find your business or vehicles online.
We also offer competitive pricing on direct mail, banners, signs, advertising specialties, promotional products and more!
GET IN TOUCH
The Advocate Group is not a “cookie-cutter” advertising and marketing agency! You won’t find your dealership advertising in a different market with another dealership’s logo splashed on it. Taking a personal approach with each client, researching their needs and potential market, resulting in better creative and more successful results.